In celebration of the colorful and storied history of Jose Cuervo, the brand is celebrating its 222nd birthday with the launch of a limited edition bottle series. Designed by renowned muralist and artist Ricardo Cavolo, the bottles featuring intricate characters that represent key characters and moments for the world’s largest-selling tequila brand. Ricardo’s designs visually narrate the history of Jose Cuervo through four vivid illustrations across the Jose Cuervo Especial Gold and Silver bottles:
The Heart of an Industry
In 1795, the King of Spain granted Jose Antonio de Cuervo the first royal concession to produce tequila commercially. This singular event marks the birth of tequila as we know it today, making Jose Cuervo not only the founder but the heart of an entire industry.
The Devil’s Water
A Special Lady
A Musical Inspiration
From the Rolling Stones’ legendary 1972 Tequila Sunrise Tour to countless tequila-inspired anthems, Jose Cuervo continues to lead and create timeless moments throughout musical history.
“Jose Cuervo shares the same spirit of intensity that is found in my artwork, so it is a perfect union,” said Ricardo Cavolo. “Working on this nontraditional canvas has given me the ability to take my art to people by way of a bottle that people can enjoy long after the tequila has been finished.”
For more information about these special edition bottles, visit Jose Cuervo online.
- Photo: Jose Cuervo
