In case you haven’t heard the news, drinking craft beer out of cans is now not only perfectly acceptable, but also gaining popularity. Gone is the perception that canned beer tastes “tinny” or that only low quality beers are put in cans.
Sly Fox Brewing Company, headquartered in Pottstown, with a Brewhouse and Eatery located in Phoenixville, has revolutionized craft beer in a can by creating the world’s first 360 lid. The 360 lid allows the beer drinker to fully remove the entire lid, basically creating a wide-open drinking vessel that enhances both aroma and flavor. Sly Fox has been selling it’s Helles Golden Lager with the 360 lid throughout Pennsylvania since March 2013 and it has made quite the impact. Outdoorsy types especially love the option of bringing along a great beer that is easy to carry without breakage, light in weight and can easily be recycled.
360 FACTS:
NOT A GIMMICK – The absolute best way to drink beer is from style-appropriate glassware that accentuates flavor and aroma with specific shapes and a wide open top. The wide open top of the Sly Fox 360 can is an improved alternative to glassware.
TRUE FLAVOR – You taste with your nose before your mouth and the large opening allows beer’s aroma to accompany the improved flow of every sip.
AROMA RELEASE – The full craft beer experience starts with the distinct smell of the beer that you just can’t achieve from a bottle.
LIGHT LID – The argument that the 360 lid creates more litter isn’t factual. Bottle caps weigh a full 30% more than fully recyclable Sly Fox can lids.
SAFETY FIRST – The removable & recyclable Sly Fox can lids are not “sharp” as defined by a safety test that is applied to children’s toys.
You can see how easy it is to bring a Sly Fox Helles Golden lager along on your adventures in the video below.
- Photography: Kevin Dragome
