TASTY BAKING COMPANY LAUNCHES THE “SEARCH FOR THE 2ND VERSE” OF ITS
LEGENDARY ADVERTISING JINGLE
Tastykake, in conjunction with Peter Nero and The Philly PopsR, ask local
students to write the next line of this classic tune;
winning verse to be unveiled during Holiday Pops! concert
PHILADELPHIA (November, 2007) – Tasty Baking Company has launched its
“Search for the 2nd Verse” contest, which seeks to find a catchy line to
follow the beloved and well-known “Nobody bakes a cake as tasty as a
Tastykake!” This contest, launched in conjunction with Tastykake’s
sponsorship of Peter Nero and The Philly Pops’R Holiday Pops! series, is
open to anyone, ages 18 and under. Using the winning verse, two-time
GrammyR Award-winner Peter Nero will prepare a new arrangement of the
updated jingle. Lyric submissions (text only) will be accepted via
Tastykake.com and by mail through midnight, December 1, 2007. Contest
entries will be judged by a panel from Tasty Baking Company and Peter Nero
and The Philly PopsR.
Participants will compete for a variety of exciting prizes including:
* Grand Prize Winner
* The winner will be invited to join Peter Nero and the Philly PopsR
for a special live, debut performance of the jingle at the Holiday Pops!
performance at The Kimmel Center on December 15, 2007
* A $2500 donation from Tastykake to the Grand Prize winner’s school
music program
* Six (6) tickets to The Kimmel Center on December 15, 2007 to see
Peter Nero and The Philly PopsR
* A Tastykake party at the Grand Prize winner’s school with
Tastykake’s mascot, “Kirbee the Krimpet”
* First Prize Winner
* A $1000 donation from Tastykake to the First Prize winner’s school
music program
* Four (4) tickets to The Kimmel Center on December 15, 2007 to see
Peter Nero and The Philly PopsR
* Second Prize Winner
* A $500 donation from Tastykake to the Second Prize winner’s school
music program
* Four (4) ) tickets to The Kimmel Center on December 15, 2007 to see
Peter Nero and The Philly PopsR
“We are excited to bring back our classic jingle and introduce an updated
version to a new generation of Tastykake lovers,” said Charles Pizzi, Chief
Executive Officer for Tasty Baking Company. “Tastykake’s Holiday Pops!
partnership with Peter Nero and The Philly PopsR offered a perfect
opportunity for two Philadelphia icons to join together to give new life to
this classic tune and promote the importance of music among local students.”
To learn more about Tasty Baking Company and to read the official contest
rules for the “Search for the 2nd Verse”, please visit www.tastykake.com
