Saison-A-Thon
On Thursday, August 20, staff members from Iron Hill Brewery & Restaurant (3 West Gay Street, 610-738-9600) will compete in a one-of-a-kind Saison-A-Thon, a playful competition in which teams of employees will season their own Saison-style beers and present them to a public audience of beer lovers, who will rate the offerings in a variety of categories. Beginning at 6:30 p.m., customers will pay $5 per person for a 4 oz. taste of each beer and a note sheet for scoring them in the various categories.
Each beer will use five gallons of Iron Hill’s own Saison as a base for their recipe; teams are then invited to ‘season’ their brews with any combination of fruit, spices, vegetables, brewing bacteria or other potables. At 7:30 p.m. at the event, after the audience has tasted each beer, every team will have three minutes to put on a “sales presentation” for their beer, after which the audience will judge them in such categories as “People’s Choice,” “Best Name,” “Best Logo,” “Most Creative Use of Spice or Special Ingredient,” “Best Sales-person-ship” and more. The People’s Choice winner will be produced and sold at Iron Hill; other prizes, including a free keg of the winning beer, are also planned for winners in other categories.
“Here at Iron Hill, our staff is one of our greatest assets. We are looking forward to the tasting and to sample what one-of-a-kind combinations they’ll create,” says Head Brewer Larry Horwitz. “For all we know, one of these special Saisons may be our new favorite beer.”
Iron Hill Brewery & Restaurant has eight locations, in Newark, DE; Wilmington, DE; Media, PA; West Chester, PA; North Wales, PA; Phoenixville, PA; Lancaster, PA and Maple Shade, NJ. All eight locations are open seven days a week for lunch and dinner. For more information about Saison-a-thon, please call (610) 738-9600 or visit www.ironhillbrewery.com.
Victory Brewing Company News: Saison’s V has a New Wardrobe
Bill Covaleski unveils the latest addition to the Victory family, only it’s not exactly the first time we’ve seen this beer. V Saison is a marvelous beer, but the larger corked bottle makes it seem a little unapproachable. We noticed that the sales numbers for V-Saison didn’t reflect the quality of the beer so we went back to the drawing boards to figure out how we could fix that without changing the taste that so many people love. Behold: the more affordable Helios Ale.
Helios is around $32 / case (12, 22oz bottles/case) or $4.50/bottle
Victory Brewing Company
420 Acorn Lane
Downingtown, PA 19335
610-873-0881
www.victorybeer.com
