This billboard was created by English food artist Prudence Staite, who used 10 types of local cheese (including Double Gloucester), taking her and 13 others eight days to make. It was designed for Virgin Media, the UK ISP who agreed to have their 100MB broadband advertised in cheese in London.
Passerbys even requested if they could lick it–and, of course, the artist did not deny them such a pleasure. I mean, 110kg of cheese is awfully tempting.
Find more info on the food artist by clicking here.