Peeps® Launches New Flavors, Coffee Creamer and Cereal

Peeps®, the most iconic of springtime confections (made by Just Born, Inc., based in Bethlehem, PA), has been innovating in the breakfast space and with some wild new flavors, and we’ll bet sweet-tooths around the world are happy.

First up, Peeps recently launched a Peeps-flavored coffee creamer with International Delights that’s marshmallow-flavored (natch) and yellow.

https://www.instagram.com/p/BuMyFs2lrOc/

Peeps has also just released a limited-edition cereal with Kellogg’s® that features multi-colored, marshmallow-flavored cereal O’s with chunks of fluffy white marshmallow throughout.

PEEPS Cereal

According to Insider, this sugared-up cereal can now be found at supermarkets and big box stores, including Target, nationwide.

And finally, Peeps is going big with seven new flavors, unveiled with plenty of time before Easter to stock up. Among the new varieties of these fluffy, crunchy, addictive sweets are Pancakes & Syrup, Blue Raspberry (available only at Walmart), Root Beer Float (available only at Kroger stores), Cotton Candy, Chocolate-Caramel Swirl Filled Delights dipped in Chocolate and Vanilla Creme Delights dipped in Cream Fudge (both available only at Target).

Keep an eye out at your local market for the new flavors — or the classic flavors, if that’s more your thing — or shop online at the official Peeps store.

  • Photos: PEEPS®